A lot goes into running a website or blog. Not only do you have to post high-quality content on a regular basis if you want to keep the attention of your visitors, but you’ll also have to maintain your site. If you’re new to this, don’t worry. It’s a lot easier than you might think. By following these five quick steps, you can give your website a great chance at becoming successful.
1. Use a SEO Tool to Check Your Site’s Online Score and Functionality
If your website contains errors, your visitors will become frustrated and leave. Once this happens, they are very unlikely to return again, so it’s important to make sure that your site is functioning properly at alltimes. There are many tools, such as Screaming SEO Frog, that you can use to check your website. These tools are installed on your computer and used to examine your website’s images, script, page description, titles and apps. They check to make sure that all of your site’s elements are optimized for search engines. You might think that your site is already optimized, but a simple mistake can throw off your ranking. This includes things like 404 errors, which the tools also look for.
2. Test Your Site’s Speed
Another factor that could potentially cause you to lose website visitors is your speed. Why would anyone want to wait around for a sluggish website when they could easily go elsewhere? It’s a good idea to regularly check website speed using Google’s free speed check tool and Pingdom, a tool that checks your site’s server speed.
3. Check for Target Keywords
Are you aware of the keywords your target audience could use to find your site? If you’re using generic-sounding headers and lackluster content in your blogs, you could be missing out on the chance to attract a lot of new SEO traffic to your website. While keywords don’t have the power they used to, they are still an important factor. You should never stuff keywords, but it’s important to be aware of them as you could be losing opportunity by not targeting longer tail ones with higher search volumes.
There is an abundance of competitive analysis tools and web applications that can help with keyword research while saving you time. KeywordSpy for example, is one that will provide you with search volumes for your competitors keywords and show you were their ranking. Not to mention, which keywords they are bidding on.
4. Explore How Your Website Looks in Google
Now that you’ve made sure everything is working properly, you should check how your site looks in the Google search results. Are your desired keywords in your site’s description? What about your phone number? Meta descriptions can directly affect rankings if the keywords are missing, and a healthy description will also increase the odds that people will click on your website in the first place.
If you’re running a business, then having your contact information in the description is crucial. You don’t want people to have to search around for your phone number. They will likely lose interest and go elsewhere.
5. Double Check Everything Using Google Webmaster Tools
Once you’re pretty sure you have everything the way you want it, you can use Google Webmaster Tools to check the site’s language, make sure there are no robot errors, test the redirect and so on. While all of these steps are crucial to maintain a thriving website, nothing matters more than regularly posting relevant content for your visitors. Keep your focus on quality, and you’ll be sure to go far.
Keep in mind that all experienced SEO companies use multiple research tools and never rely on only one tool. To reach an accurate conclusion and make actionable decisions that will help you rank – you will need to look at a combination of tools and metrics. Please let me know if I missed in the comments section.